Holiday season is upon us and you may be wondering- are streets during the holidays actually more dangerous? It would be fair to assume that with the added rush to get places and the revelry of parties, traffic fatalities would be frequent during holiday season. But are they?
Holidays & Fatalities
Source: National Safety Council (c) 2021
In fact, for the last year with data, December and January had some of the lowest death rates of the year. And when people think holiday season, Christmas and New Years are usually the first to come to mind. In fact, statistics show that those are the two safest holidays to drive. Not all holidays are created equal though. 
Memorial Day, Labor Day and Independence Day are the 3 deadliest holidays with an average 20% increase in fatal crashes. And the good news is, you’ve got plenty of time to prepare ahead.
Safe Holiday Streets
What makes streets holiday safe? How can you prevent fatalities on your roads? The answer, of course, is by changing the way people drive.
But that sounds easier said than done. How can you change the way people drive on your streets? How can you prevent the spike in fatalities that happens during many holidays? Today’s drivers are more distracted than ever, and holiday excitement makes that even worse. And less focus on the road can have deadly results.
Returning Focus
Driver feedback signs give drivers visual input as they approach. They engage drivers with bright LED lights. And they flash to alert drivers who exceed speed limits. The visual stimulation is the extra boost that today’s drivers need to return their focus to the roads. Study after study show that radar speed signs work. They slow drivers down, and that adherence to speed limits continues even after they pass.
Don’t wait for the deadliest holidays of the year to make changes to your streets. Choose radar signs for your most vulnerable streets now and prevent fatalities and injuries before they happen.
